Quality is a 15-minute special documentary program broadcast on CCTV Discovery Tour Channel, focusing on outstanding growing enterprises in China. With a global vision and real enterprises as documentary subjects, the program takes "product quality" as its unique entry point. It integrates on-site shooting, in-depth interviews and special reports. Through narrative documentary footage, it explores stories behind products from multiple dimensions, interprets the essence of quality, spreads brand culture and demonstrates the charm of Chinese manufacturers.

In 2014, General Secretary Xi Jinping put forward the important guideline: Promote the transformation from Made in China to Created in China, from China Speed to China Quality, and from Chinese Products to Chinese Brands, highlighting the vital importance of quality innovation and independent brands. Guided by this vision, Quality undertakes the mission of "purifying business environment and spreading social responsibility". Supported by Discovery Tour Channel, the program advocates responsible manufacturers, provides reference for the whole industry, helps consumers select reliable brands and sets benchmarks for industrial quality development.